You BUBBA believe it! We’re making headlines with our latest ad campaign, featuring none other than a curious alien and a chill yeti on a mission for meat.
As the world welcomes the return of bold, unapologetic burger love, Adweek took notice.
We’re thrilled to see BUBBA’s fun, flavor-packed approach to storytelling land in the spotlight. From clever creature casting to the irresistible sizzle of a burger on the grill, this campaign is a reminder that great burgers deserves great creative.
“The new campaign takes a more bold stance,” said Elizabeth Rice, Brand Manager at BUBBA burger.
“It’s aimed at driving home the brand’s positioning as a no-filler, no-additive, ‘100% USDA Choice Chuck Beef’ product in the frozen food aisle.”“We’re amplifying simple facts, trying to educate consumers about what’s in the products and dispel some misconceptions about frozen burgers,” Rice told Adweek. “We want to build trust and let consumers know they won’t have to spend time reading a long ingredient label.”
