You and your family deserve real, premium beef! When you see “100% beef” on a burger label, it’s easy to assume you’re getting a high-quality, all-meat patty. At BUBBA burger, we believe you deserve just that. Let’s break down what “100% beef” really means, what it doesn’t, and why we insist on only using only 100% USDA Choice Chuck over “100% beef” for our beef burgers.
1. 100% Choice Chuck: The Burger Gold Standard
What makes a burger the gold standard? It starts with 100% USDA Choice Chuck specialty ground to bring out the best flavor, juiciness, and tenderness every time. Below is a list of the key qualities that set BUBBA burger apart as the gold standard.
- Ideal fat content (80/20 or 85/15) that delivers both flavor and juiciness. (source)
- Superior marbling, meaning the fat is woven into the meat for better tenderness and a self-basting effect on the grill. (source)
- Bold, beefy taste that comes from the shoulder cut, unlike bland blends made from trim. (source)
Chuck is the standard for steakhouse burgers for a reason – it just tastes better!
2. The USDA’s “100% Beef” Labeling Loophole
Most shoppers see the “100% beef” claim and think it means nothing but pure, premium meat. In reality, under USDA regulations, this claim allows beef trim and non-beef fillers.
- Beef Trim – This includes some forms of processed beef, that is allowed to be included without disclosure on labels and packaging. (source)
- No non-beef fillers like soy or cellulose, but low-quality beef byproducts are still allowed. (source)
So, while “100% beef” technically means there are no additives or non-meat fillers, it doesn’t guarantee quality.
3. Why “100% Beef” Doesn’t Mean Premium Quality
Many “100% beef” burgers are made from:
- Lower-value cuts like round or trimmings, which are tougher and drier. (source)
- Inconsistent fat ratios, leading to either overly greasy or dry patties. (source)
- No specific cut identification, so you don’t know if it’s chuck, sirloin, or just scraps. (source)
The result? A burger that may be technically all beef but falls short on flavor and juiciness.
4. The Transparency Crisis in Burger Labeling
Today’s consumers care about what they eat. In fact, over 70% say food transparency is important to them. But current USDA labeling doesn’t always support that:
- “100% beef” doesn’t tell you if you’re eating chuck, round, or trim, leading to consumer distrust. (source)
- Many brands don’t disclose cut sources, making it hard to compare quality. The “100% beef” label hides whether the product contains trim or premium cuts. (source)
At BUBBA burger, we believe in giving our customers the full picture. That’s why we clearly state what’s inside: 100% USDA Choice Chuck – and nothing else!
The Premium Choice is the Only Choice
The label “100% beef” may sound premium, but it sometimes doesn’t tell the whole story. With various cuts of meat, or loopholes that allow trimmings to sneak into your burger, quality isn’t always guaranteed.
At BUBBA burger, we proudly rise above the fine print. We use only one ingredient in our beef burgers, premium 100% USDA Choice Chuck. Every bite is rich, juicy, and packed with honest-to-goodness beef flavor, and we can guarantee you’re eating 100% beef
Don’t settle for mystery meat. Choose burgers that tell the truth on the label and on your plate.
